Search Engine Optimization is critical to the success of any
website. A website is only the beginning - no matter how flashy
and innovative the website might be, if no one can find it they
will not generate the return on investment you are looking for.
A good Search Engine Optimization strategy will not only get
you positioned well with the search engines but will contain
compelling content and strong marketing strategies to get casual
searchers to click thru to your site.
important to understand the distinction between Search Engine
Registration and Search Engine Optimization. Registration
is simply submitting your URL to the search engines for indexing.
It doesn't include any keyword analysis, it doesn't include
proper use of the different META tags and strategies that
the different search engines respond to and it certainly doesn't
include professionally written, compelling content that will
turn surfers into customers. Anyone can use an inexpensive
program to mass-submit a site to 500+ search engines, but
that won't benefit you if they are indexed number 1356 out
of 20,000 matches. About the only thing mass registration
ensures is that whatever email addresses are used will be
subject to an unbelievable amount of SPAM as most of those
500 "search engines" are nothing more than companies
who compile and sell email addresses.
Good Search Engine Optimization is a science in and of itself.
It requires an understanding of many different engines, all
of whom use different algorithms to index your site. It requires
solid Marketing skills to create compelling content and innovative
strategies that will ensure your client turns those great
new positions into customers that click thru to their site.
And it requires a great deal of patience and attention to
detail to be able to factor in all of the different variables
to create a successful strategy.
a website without Search Engine Optimization is like spending
all of your budget creating a commercial, with nothing left
over to buy airtime on TV and show it to the world.
JEV Marketing Inc. offers you three packages to choose